Appletree launches successful Social Media campaign during Kitesurf Masters Final
Appletree has been present at the Kitsurf Masters Final in St. Peter-Ording this summer. Our goal was to get as many people interested in Appletree so they would pay a visit to our stand during the Kitesurf event. To do so we launched a local Social Media campaign on Facebook and Instagram.
In order to get as many people to our stand during the event we informed them about Appletree a short time before the event took place. With precise- targeting on Facebook and Instagram we showed more than 130.000 persons from our targeting- audience the highly attractive Brand Video of Appletree. In this way people could discover our Brand by an interactive video and in addition click easily to our website for more information.
In addition we have tested with different Ad- formats like Instant Experiences which creates a popup layer- experience of the Branded Video and other Branded content. This in order to create an even greater experience than only the Video- Ad itself.
The campaign resulted in a high and noticeable interest in Appletree during the Kitesurf event. So stay tuned and wait till you see us again on social media!
The campaign has been great teamwork with the Appletree marketing department and Online Marketing Bureau MondoMarketing from Utrecht.